Tuesday, December 23, 2008

Million Dollar Idea

If someone wants to make a fortune, I can tell you how. Drive-thrus. Seriously. You know how I picked my dry cleaners? Its the one with the drive-thru. Pharmacy? Drive-thru. Dining establishments? Drive-thru. Or the occasional curb-side to-go (another great invention, by the way).

Today I needed to get some eggs. Eggs. Period, that's all, nothing else. Just one case of eggs. They cost $1.56. I would have paid $5.56 if I could have just driven up to Randall's, pulled up to a window, asked an attendant for a dozen eggs, and never left the car. Instead, I loaded up two children and a giant diaper bag into a cart, navigated through the store, through the checkout line, and back into the car. It took 30 minutes. I do not exaggerate.

Its not just eggs. I would do this for just about anything. I would be lying if I told that I haven't just driven through the Sonic drive-thru when I've been short on milk. Formula, diapers, if Sonic sold it at the drive-thru, I would buy it. And for a mark-up. I would pay for the convenience of never leaving my car with two children. I'm sure there are people with no children who would pay for the convenience of staying in the car, too. Lazy people, but people with cash nonetheless.

Really this idea has endless possibilities. I would love to drive-up somewhere and say "I need a birthday present, could you bring it to me?" Really what I need is a drive-thru at Wal-Mart or Target. Where I could get it all. Groceries, diapers, formula, toys, cards, gifts, you name it. I would build a drive-thru superstore myself, but I don't want to have to get out of the car.

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